Bring Vision into Focus

The vision already existed: create a unified gaming profile that would be the first step to unlocking valuable partnerships in the expanding legalized sports betting landscape, drive more direct to consumer revenue, and elevate the fan experience.

Our team came to extract, document, and clarify that vision so that it could be built.

Accelerate Ability to Execute

To meet aggressive timelines of a launch before the 2021 season, the functional requirements, technical decisions, and integration plan with partners needs to be clear and unambiguous. Clarity is the most important element to speed in delivery.

We created an executable backlog with clear MVP scope and a delivery team structure to support it.